“That Day” September 21 (annual)

History & Origins

The phrase “That Day” comes from the lived experiences of trauma survivors who often refer to life-changing events as that day. Recognizing the weight carried in those words, That Day Collective was founded to create trauma-aware, safe spaces where healing, creativity, and entrepreneurship thrive.

The acronym T.H.A.T. = Trauma Happens, Awareness Thrives embodies the mission of this movement:

  • Trauma Happens: a universal truth affecting every community.
  • Awareness Thrives: through acknowledgment, empathy, and resilience, healing can flourish.

September 21 was chosen because it reflects transformation and balance:

  • The start of fall, a season of change, release, and renewal.
  • Spiritually significant: 1 + 2 = 3, representing balance and wholeness; September (9) + 21 embody cycles of completion and new beginnings.

The vision for National “That Day” Day is to honor survivors, educate communities, and foster resilience nationwide.

Purpose of the Day

  1. National “That Day” Day serves to:
  2. Recognize the impact of trauma across generations, families, and communities.
  3. Raise awareness of trauma-informed practices and safe spaces.
  4. Promote healing, compassion, and togetherness.
  5. Encourage personal and collective acts of empathy and resilience.

How to Observe National “That Day” Day

  • Safe Space Circles: Local gatherings, peer-led support, and storytelling events.
  • Awareness Campaigns: Educational workshops, creative exhibits, and digital media campaigns.
  • Moment of Silence: Observed at 9:21 AM and/or 9:21 PM to honor survivors and lost loved ones.
  • Acts of Kindness: Individuals are encouraged to reach out, offer support, or engage in a compassionate act in recognition of the day.

Communities and organizations can also use this day to highlight local resources, promote trauma-informed care, and uplift survivors.

 

Why a National Day is Needed

Millions of Americans live with the impacts of trauma — from veterans and survivors of violence, to families affected by loss, poverty, or systemic injustice. Too often, trauma is silenced, ignored, or stigmatized.

National “That Day” Day provides:

  • Visibility: A chance to break the silence surrounding trauma.
  • Validation: A way to acknowledge survivors with dignity and compassion.
  • Unity: A national observance that fosters resilience, connection, and healing.

Why Trauma Educationa Matters

  • Trauma affects more than individuals

    It impacts workplaces, schools, and communities. Without awareness, it can show up as conflict, burnout, stress, and unsafe environments.

    By understanding trauma, leaders and teams can:

    • Build more inclusive and supportive spaces
    • Improve communication and collaboration
    • Reduce misunderstandings and conflict
    • Encourage healing, growth, and resilience

  • At That Day Collective, we believe everyone has a story, and everyone deserves space to safely share, heal, and grow.

    Our Approach
    We bring trauma education into the workplace and educational fields through:
    - Peer Support & Trauma-Informed Training — grounded in lived experience and professional workshops
    - Practical Tools — strategies teams can use daily to support one another
    - Safe Spaces — workshops that invite learning, reflection, and respectful dialogue